One of the mostly used marketing techniques is putting consumers under time pressure. Buy creating a false sense of urgency, brands push consumers to make quick decisions, without over-analysing the purchase process. And it works!

Some companies use it occasionally, others though, have made it part of its entire business model. An example from the FMCG industry, with the German retailer Lidl, using scarcity feeling in a more occasionally bases, particularly in the American market:


Finally, the case of Zara, the fast fashion Spanish company, which launches every two weeks a new wave of products into its stores, generating a constant flow of curious potential customers willing to explore the new “collections” before they disappear. More on Zara business model, here:

Cause If you let them think, they may think it twice…

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