Peter Drucker once defined the basic functions of any organisation as Marketing and Innovation. Clearly, he referred to the two ground aspects of any value proposition: the abilities to develop, engineer good products (we’ll discuss in another post what a “good” product in consumer’s eyes is) and the ones to market those products.

Now, analysing the latest reports on Innovation from Thomson Reuters, when it comes to Computing, I can’t avoid asking myself…where’s Apple here?!


Now, apart from the fact that Asian companies seem to dominate this aspect of business, when checking the most innovative players in North America comes the big surprise: Apple is not even listed there!


In light of such reality,┬áthe question remains: can Apple succeed in the long-term with a business model that is basically composed by “just” Marketing, neglecting innovation???