Peter Drucker once defined the basic functions of any organisation as Marketing and Innovation. Clearly, he referred to the two ground aspects of any value proposition: the abilities to develop, engineer good products (we’ll discuss in another post what a “good” product in consumer’s eyes is) and the ones to market those products.

Now, analysing the latest reports on Innovation from Thomson Reuters, when it comes to Computing, I can’t avoid asking myself…where’s Apple here?!

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Now, apart from the fact that Asian companies seem to dominate this aspect of business, when checking the most innovative players in North America comes the big surprise: Apple is not even listed there!

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In light of such reality,┬áthe question remains: can Apple succeed in the long-term with a business model that is basically composed by “just” Marketing, neglecting innovation???