Interesting reading and video on the process Juventus FC has embarked on, in order to re-define not just its logo, but rather, the entire brand meaning and rhetoric, its role in society, its related industries, and of course, its present and future customers.

Check it out:

Additional detail of the process in the following link:

https://www.linkedin.com/feed/update/urn:li:activity:6252483416336531456/

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