It’s becoming more common to see companies in the airline industry having their planes covered with advertising. See the latest news about it:

http://www.marketwatch.com/story/star-wars-and-5-other-brands-that-took-over-airplanes-for-advertising-2015-04-17?link=sfmw

Now, the question is: how effective this vehicle is for brands? My answer in this case is pretty straight forward: it depends on the topic that brand is associated with. For “Star Wars” it makes sense to be associated to a flying machine. For Mikey Mouse…I have several doubts. In the first case, the brand reinforces its essence by being associated to an industry that relates to its value proposition. In the second one, the brand won’t get any additional push than the one it would get placing a billboard on a public space.

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